About Us
Does this sound like you?
You want to grow your business, launch an online business or master the skills to sell more, build influence and make an impact, but...
- You're overwhelmed by the options that all look and sound the same
- You're fed up with the overblown promises providers make when you're looking for grounded, practical advice
- You're bored by dreary teaching that has all the personality and charisma of an middle-aged accountant explaining compliance via PowerPoint
- You're put off by the unrealistic and impractical approach many providers suggest which have zero relevance to real-world situations
If this sounds like you, let's show you a better way to gain the skills, knowledge and experience to grow your income and build your business.
Hi, I'm Jody, founder of Raynsford Education
I never intended to build an education brand
Trained as a lawyer then a journalist, my journey into copywriting, marketing and, eventually, strategy exposed me to a wide variety of training courses and programs.
I invested heavily in my education to become a highly paid sales copywriter who helped my clients make millions of dollars. However, it wasn't always easy.
On the way, I discovered the sorry state of marketing and business education. What was promised and taught were a far cry from what was needed to get results.
Real businesses wanted to learn these skills
Running an agency, I have also hired writers and marketers, many of whom came to me without the knowledge or expertise they really needed.
That's when I ran my first workshop. I only intended to present the training to my writers, but a few clients were interested and paid to attend.
Raynsford Education was born.
Since then, I have developed and launched courses and programs designed to help businesses, brand, coaches and writers to get attention, sell more and grow their business.
Practical training forged on 80/20 principles
One of the biggest frustrations I found with online education and programs were a lack of practical application and not providing the full picture.
You don't want to master copywriting because you want to be the No.1 copywriter on the planet (or maybe you do?). You want to know how to make more sales or write more persuasively.
You don't need to know how to build an online course. You need to know how to build an online course that you know people will buy.
Understanding the practical application and the outcome you want means we can strip out 80% of content that's not relevant and focus on the 20% that's responsible for the results
DISCOVER OUR COURSES